Mobile Commerce:
What is mobile commerce?
E-commerce over wireless network, transmission of user data without wires
Why wireless?
Convenience, flexibility, efficiency, anytime/anywhere accessWireless LAN
Most common standard for wireless networking
Flexible and cheaper, but only travels 150 feet
B2B: CRM and EAICRM:
Customer Relationship Management
retain old customers and get new ones
strategy (ideas) & implementations (software) of managing customer relationship (for retention)
Components of CRM strategy:
Sales force automation: from contacts to sales
Customer service: customer care and self-care, tailoring and personalization
Analytics: analyze, report, and predictCRM Implementation: application examples include siebel and ePiphany
EAI: Enterprise Application Integration
Use middleware for integration
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